“Ghosting” is a term that has, unfortunately, become all too familiar. If you don’t know what ghosting is, consider yourself lucky!
With CRNAs in high demand and healthcare organizations vying for top talent, attention spans are short. There is a paradox of choice, and keeping communication consistent and transparent can sometimes feel like navigating a tricky…and maybe toxic… relationship. Sound familiar? You meet a match, there’s mutual interest, but somewhere along the way, the conversation goes cold—and just like that, one or both parties feels ghosted.
Let’s explore a real-life case where ghosting nearly derailed a promising match and how Lokum App stepped in to keep the conversation alive.
The Case of the Missed Connections
Meet Mark, a healthcare employer searching for the perfect CRNA to join his team. He connected with Sarah, a CRNA who had shown interest in the position. Things were off to a good start, but then communication started to break down. Mark felt ghosted, while Sarah, caught up in her busy schedule, missed key messages. Here’s a snapshot of their interaction:
Cassidy (from Lokum App’s Customer Success Team): Hey Mark! This is Cassidy from Lokum App. I hope you had a nice weekend. I wanted to let you know that one of your CRNA matches, Sarah Nguyen, was out of the country, which is why you didn’t hear from her recently.
Mark: She reached out again last Tuesday. I responded. Then she texted again on Thursday, and I responded. Then she ghosted me again.
At this point, Mark was understandably frustrated. Despite his efforts to keep the conversation going, Sarah’s lack of response left him wondering if she was still interested in the role.
Cassidy: Hey Mark, I hope you had a nice weekend. I was able to connect with Sarah, and she mentioned that texting can be tricky due to her work schedule. She said hopping on a call would be best. What’s your availability on Thursday or Friday afternoon to speak with her?
Mark: It would be nice if she told me that texting was difficult or even emailed me. I can’t read minds. It’s frustrating to try and do the right thing when communication isn’t happening.
Mark’s frustration highlighted a common problem in recruitment: communication breakdowns. As a potential employer, he was concerned that Sarah’s inconsistency could indicate future issues in signing a contract or negotiating terms. Worse yet, the perception of ghosting raised doubts about moving forward with Sarah.
Where Things Went Wrong
On the other side, Sarah had no intention of ghosting. Her busy work schedule had simply caused her to miss important messages:
Sarah: Hi Cassidy, thanks for reaching out and for the feedback. I am still interested, but I seem to keep missing Mark’s texts. In fact, it wasn’t until I got your message that I realized he had responded. I thought he wasn’t interested anymore. I’m sorry if it seems like I’ve wasted anyone’s time.
It was a simple miscommunication, but it almost cost them a great opportunity. This is where Lokum App’s tools come in to save the day. Our new chat feature ensures that even if a message gets missed, we nudge the parties to make sure the conversation doesn’t go cold.
Mark: Thank you, ladies. 🙏🏿 We’ve got a call set up for next Tuesday evening.
How Lokum App’s Chat Feature is Changing the Game
Lokum App is not just a platform for finding matches—it’s a complete solution for keeping them on track. With our chat feature, CRNAs and healthcare organizations can communicate more easily, avoiding the frustration and confusion that comes with ghosting. Here’s how it works:
- Real-time notifications: Get instant updates when there’s a new message, ensuring no one misses an important communication.
- Centralized communication: Keep all conversations within the app, so messages don’t get lost in email threads or text chains.
- Direct access to both parties: Employers and CRNAs can engage directly, without needing a middleman, keeping the lines of communication open.
- Support for ongoing connections: Lokum’s customer success team is always ready to help smooth over communication issues, like the one between Mark and Sarah, ensuring that both parties stay aligned.
By providing a real marketplace for CRNAs and employers to interact, Lokum App eliminates wasted time, missed messages, and the frustration of being ghosted. We give you the tools to make your matches work, making every step of the hiring process more seamless.
Don’t Get Ghosted—Stay Connected with Lokum App
Whether you’re a CRNA looking for your next opportunity or a recruitment team trying to fill a key position, Lokum App is here to help. With our chat feature, you’ll never have to wonder where things went wrong again. Instant notifications and centralized conversations mean both sides can stay engaged and move forward with confidence.
Ready to stop ghosting and start building real connections? Try Lokum App today and experience the future of work in anesthesiology!